Kim Soo Hyun Set to Return to Work With New Advertising Campaign

Actor Kim Soo Hyun is preparing to return to public activities after stepping away from promotions for more than a year.

According to his agency, GOLDMEDALIST, Kim Soo Hyun will participate in a print advertisement campaign for Philippine fashion brand Bench on July 14. The shoot will mark his first official schedule since controversies surrounding his alleged past relationship with the late actress Kim Sae Ron brought his activities to a halt.

The allegations, which surfaced last year, claimed that Kim Soo Hyun had been involved in a long-term relationship with Kim Sae Ron that began when she was a minor. The actor denied the claims, stating that any relationship between the two occurred only after she had reached adulthood. The controversy led to several endorsement contracts being terminated, while the release of his Disney+ series Knock Off was postponed indefinitely.

In recent months, the case has taken a new turn after YouTuber Kim Se Ui of Garo Sero Research Institute (HoverLab) was referred to prosecutors on charges including the alleged spread of false information. Authorities stated that AI-generated audio and fabricated KakaoTalk messages were among the materials presented during the controversy.

Meanwhile, Kim Soo Hyun‘s legal team is continuing its lawsuit against Kim Se Ui, reportedly increasing its damages claim from 12 billion won to 30 billion won.

With his upcoming advertisement shoot now confirmed, Kim Soo Hyun appears set to gradually resume professional activities while the legal disputes surrounding the case continue.